What Is Artist Care?

The Artist Care Program was introduced at Mile 3 in 2015 with one simple goal: to take care of the musicians who bring Mile of Music to life.

What began as a small but meaningful perk quickly became one of the festival’s most celebrated initiatives. Today, Artist Care is a signature Mile of Music program designed to make the full Appleton experience as welcoming, comfortable, and supportive as possible for our artists.

This unique program is available exclusively to Mile of Music performers and reflects our belief that when artists are cared for, the music and the experience are better for everyone.

Caring for the Artists Who Power Mile of Music

The Artist Care Program ensures every performer feels supported, welcomed, and valued—on and off the stage.

Become an Artist Care Partner!

What the Program Provides

At no cost to artists, the program includes:

Preventative hearing screenings
Dental care
Massage therapy
Physical therapy
Lodging accommodations
Wellness and recovery services
Additional artist-focused support throughout the festival

These services complement artist performance fees and help musicians stay healthy, energized, and focused during our four-day festival (and beyond!).

Community-Powered Support

Artist Care is made possible through the generosity of local businesses and partners who donate their time, services, and expertise.

Partners such as Romenesko & Romenesko – A Family Dental Studio, Fox Valley Hearing Center, and MusiCares help ensure artists receive essential care while visiting Northeast Wisconsin.

These contributions are provided free of charge to artists and are also treated as charitable donations in support of Mile of Music’s mission.

Why It Matters

Performing multiple sets in a few short days takes a physical and mental toll. Our Artist Care Program recognizes that musicians are not just performers—they are professionals, travelers, and people who deserve care.

By investing in Artist Care, we:

  • Improve artist wellbeing
  • Strengthen long-term relationships with musicians
  • Enhance the reputation of Mile of Music as an artist-first festival
  • Encourage artists to return—and to spread the word

Many artists cite the Artist Care Program as one of the reasons Mile of Music stands apart from other festivals.

Mile of Music proudly salutes the local businesses, medical professionals, and community supporters who make the Artist Care Program possible. Their generosity plays a vital role in creating a memorable, welcoming experience for every artist who takes a Mile of Music stage.

Thank you, Artist Care Providers!